Consists of on-campus meetings/focus groups with Head of School/President, administration, directors of admissions, development, and communications, students, parents and any other relevant constituencies. We ask a lot of questions to gain the necessary breadth and depth of knowledge about your school community that will inform everything we do.

We collaborate with you to develop surveys and collect key data that will be foundational to future decision-making about marketing and branding initiatives. The fact is, what you don’t know can hurt you!

Who exactly is your audience? Knowing that will help you develop more targeted approaches to your marketing. Peapod Design has the tools and strategies to conduct demographic analysis and provide you with targeted research-based solutions.

What impressions are currently being made on key people in the broader community? We’ll work with you to identify and survey local opinion leaders, and then produce a report characterizing off-campus perceptions of the school. You won’t know if you don’t ask!

What are the other schools most often mentioned during a prospective family’s admission process? Peapod Design researches the educational landscape and helps you to analyze how you compare to the schools that are competing with you for students.

What words, ideas, and feelings do people associate with your school? Peapod Design uses online surveys to examine core brand attributes in a comparison with other competitor schools.